Wan3.0 for A Product Launch Film: Build 2D Animation Video Stories in Studio

Upload or provide a clean product photograph and a short brand brief to create a new product moving from a quiet hero shot into a confident reveal. Wan3.0 turns that direction into a hand-crafted illustrated sequence with expressive lighting and motion, with camera movement, subject action, atmosphere, and sound described as one coherent visual plan. The Wan3.0 video card is fully available across Studio's video-generation cards, so this workflow starts in the same place as your other Studio video projects.

Why this Wan3.0 approach fits

For a product launch film, the strongest result comes from making the intended viewer experience concrete. Name the subject first, then define its setting, composition, lighting, motion, and the final beat. Wan3.0 can work with image, video, and audio references, and it can also read document formats such as DOC, XLS, PPT, PDF, and MD. A brief, reference image, or source URL can therefore carry more context than a short generic prompt.

The model supports up to 20 reference assets. That makes it practical to combine a character image, a location frame, a prop, a visual style reference, and an audio cue when the story depends on several elements staying related. Keep each reference purposeful: one identity, one place, one motion idea, or one sound relationship.

A practical Studio workflow

1. Collect the scene inputs. Start with the a clean product photograph and a short brand brief. Choose references with a clear subject, useful framing, and enough visible detail for the action you want.
2. Write the visible transformation. Explain how the opening composition changes into a new product moving from a quiet hero shot into a confident reveal. Include the camera path, the subject's gesture, the lighting change, and the moment the audience should notice.
3. Shape the timing. Wan3.0 can create a native sequence of up to 30 seconds. Use short time ranges or ordered beats for setup, movement, and payoff so the pacing remains intentional.
4. Refine with references. Subject references help preserve identity, temporal references help guide motion, and audio references help align the scene's rhythm. File and URL references can add supporting context when the brief is more detailed than a single paragraph.

Prompt direction for this scene

Use a direct opening sentence: "Create a new product moving from a quiet hero shot into a confident reveal." Follow it with the environment, visual style, subject design, camera movement, and sound. The most useful prompts describe what the viewer sees at each stage. For 2D animation, State the animation texture, perspective, character gesture, and the visual change that closes the shot. Keep the closing image explicit so the generation has a visual destination instead of a loose collection of adjectives.

Who can use this card

Creators can adapt this workflow for a first concept, a pitch video, a campaign variation, or a short finished scene. A filmmaker may begin with a screenplay excerpt; a designer may start from a mood board; a marketer may provide product references and a message; an educator may use a document and a diagram. The same Studio card keeps the creative brief, references, and timing together.